Mobile Commerce

The twenty first century has declared a digital world in all the aspects of doing business. There is the interconnectivity of people and organizations through digital platforms. Information technology has advanced business applications for a competitive edge. Many businesses have turned social media sites as the new marketing strategies. Mobile technology has also advanced in terms of functionality and interface. All these global changes are attributable to the fast entry of internet all over the world. Information system refers to the processes applied in the interaction of the organization, management and the technology in realizing the organization`s objectives.
The world has become a global village where any transaction can be performed regardless of the locality one is. Businesses have invested heavily in information technology platforms. Online transactions have increased the revenue of businesses and the customer base (Mennecke 2). Mobile commerce is the exchange of business deals like buying and selling using a hand held mobile device. This form of business is broadly referred to as electronic business which encompasses the use of information communication technology to improve the business practices. Transacting through electronic communication networks is what is referred to as electronic commerce. This is normally facilitated by the internet connectivity among people. This essay is meant to expound the concept of mobile commerce and the competitive edge it place an organization.
Markets today are characterized by competition among different organizations producing similar commodities (Skeldon10). This has forced management to coin business strategies to remain ahead of the competitors. One of the ways of creating a competitive advantage is through production of superior products as compared to the competitors (Shi5). This strategy is not sustainable in the current digital market and therefore the management requires rethinking of another strategy. The best strategy is in the application of IT in marketing. From the case of Home Depot, it is clear that information technology offers an organization a competitive advantage as compared to the competitors. The introduction of the hand held devices in the depot will increase the sales in the long run and thus profitability.
Mobile commerce and social media marketing strategy targets all groups of customers (Shi6). It is possible to reach a huge customer base when a clearly defined marketing strategy is developed. In our case study of Home Depot, the application of mobile commerce gave rise to customer acquisition. It increases the level of competition with the other service providers and also places HD at a competitive edge position. Mobile commerce entails buying and selling of goods using hand held wireless devices (Mennecke 3). The target group of social media marketing is the young and technology savvy population.
Home Depot experienced the challenges of lagging behind technologically and also the problem of lacking a platform for online transactions. Customers could not order from online and also the employees processed orders from outdated devices. These problems were caused by lack of a clear corporate strategy in the field of information technology (Skeldon19). The management responsible for developing the technology based platforms was not interested in the program. They prioritized profit maximization using the old ways.
The mobile commerce strategy applied by HD increases its customer base thus sales increase. There also the personalization of the process of buying and selling where a customer gets a personal contact. HD also gains competitive advantage over the competitors and also the operations in the stores are run effectively and efficiently. Customers are able to make their purchases online with convenience. This saves time and resources. There is also the improved relationship leading to personalized services.
This essay is meant to expound the concept of mobile commerce and the competitive edge it place an organization. It has been clearly shown that application of information technology in business increases efficiency and effectiveness. There is also the customer relationship improvement. Revenues are affected by the marketing strategy applied by the management.
Works cited
Mennecke, Brian E. Mobile Commerce: Technology, Theory, and Applications. Hershey, Pa. [u.a.: IRM Press, 2003. Print.
Shi, Nansi. Mobile Commerce Applications. Hershey: Idea Group Pub, 2004. Internet resource.
Skeldon, Paul. M Commerce: Boost Your Business with the Power of Mobile Commerce. Richmond, Surrey, UK: Crimson Publishing, 2011. Print.

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