Food Truck- Frites and Meats Study

Business organizations exist to create value by solving the needs of the
society where the entity chooses to conduct their affairs. This means
that the entity must identify the need of the market and meet it beyond
the expectations of the members of the community where the organization
exists. This should be done in an ethical way if the society is to
identify with and reward the particular organization by purchasing its
goods and services. Ethical consumerism is the paradigm of practice of
product consumptions whereby the consumers purchase products and
services of organizations from which they consider the organizations to
have created them in an ethical manner.
Ethical consumerism in simpler terms means executing the affairs of the
organization with minimum ill-effects or exploitation of humanity in the
society where the organization practices its business. The good treat
should go to the animals as well as all that exists in the environment
whether natural or artificial. This creates a good rapport with the
members of the environment hence favors through ‘positive buying’ as
the consumers will purchase from organizations which they consider
meeting their ethical threshold. On the other hand, a ‘moral
boycott’ occurs on the organizations which are found to have a
malpractice hence the concept of negative purchasing also referred to as
a company-based purchase. This essay seeks to expound on the topic of
food truck a case of frites and meats, their pricing and locations.
When selecting a location to set up a distribution retail line one
should consider the population of that area. Population entails the
demographic structures in terms of age and gender and their preferences.
One should consider interviewing the residents of that locality before
launching the new product in that market. Another key thing to address
is the income levels of the residents of that area in terms of
disposable income. Different market strategies should be applied to
different localities. Frites and meats should be located in high density
areas in terms of population size. The location should also be strategic
to attract customers from all walks of life to buy the products. The
prices of frites and meats are affected by market demand and also
supply. It obeys the law of demand where the demand goes up the prices
also goes up. Another key determinant of the price is the health
conditions of the customers. Where a majority of the population are
vegetarians, the demand for frites and meats will be reduced. This law
holds water for the converse population.
The timing of the truck distributing frites and meats should be
determined by the flow of customers in a given area. There should be a
clear guideline to be followed by the truck driver in selecting a given
locality. Also, the day of the week should be put into consideration in
selecting the best location. It is common sense that all consumers need
to get value for their money from the commodities they acquire from the
organizations in their surroundings. Furthermore, many consumers
purchase from entities they consider being socially and environmentally
responsible. However, it is rare to have the consumers respond according
to their perceived thoughts by acting accordingly. One would expect that
consumers should all act in a similar way. But some are keen to ensure
that the products they purchase are obtained from responsible
organizations. Some consumers are not interested in the affairs of the
producers while others are concerned to know how the products they have
produced will affect them and their colleagues.
Business organizations exist to create value by solving the needs of the
society where the entity chooses to conduct their affairs. This means
that the entity must identify the need of the market and meet it beyond
the expectations of the members of the community where the organization
exists. This should be done in an ethical way if the society is to
identify with and reward the particular organization by purchasing its
goods and services. Ethical consumerism is the paradigm of practice of
product consumptions whereby the consumers purchase products and
services of organizations from which they consider the organizations to
have created them in an ethical manner. Market strategies geared towards
faster penetration into the market should be applied in the truck
business. The driver should have a proper schedule to follow to attract
customers in all the routes.
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