Coursework Coursework

Starting a business in the food industry involves techniques and methods
that transform the raw ingredients into finished products fit for human
consumption. The current project aims at starting a food industry, by
the name tectonic Nutrition, in United States. The company will be
producing protein foods. These include acetic acid, creatine,
pre-workout, phase 8 and vitamin packs. The company will be involved, in
manufacturing and selling of products. This business aims at
enlightening people on proper eating habits. It is a requirement that
people take 4 to 5 meals daily, but most people believe in three meals.
Therefore, the current business provides an opportunity for people to
take at least four meals a day.
Opening a business in food service requires through research and
planning alongside regulatory and legal considerations both for the
start-up and daily operation of the business (O`Brien & Philip, 2011).
First, opening up the business in US requires registration. This ensures
the business operates within the legal premises as required by the Food
Hygiene Act of 1974. Some other crucial laws to be considered include
the zoning laws, negotiating the commercial lease, determining the legal
structure of the business, obtaining licenses and permits, ensuring food
safety, and obtaining insurance among others (Serarols, 2008). On the
other hand, globalizing the business may vary based on factors like
nature of the business, the customer trends and the market conditions.
Tectonic Nutrition will first formulate a strategy that considers all
the requirements, goals and limitations. The business must keep informed
to enhance the touch with global business trends. Realization of such
must be achieved by reading magazines, newspapers, watching the business
news as well as internet browsing to get information on the conditions
within the international markets. Furthermore, the company must be well
informed on the legal matters related to the business laws of other
countries. This may be achieved through the help of lawyers and
employment of expertise on international business laws.
The company should choose the right countries in their plans of
expanding the business. This prevents establishing the business in a
country that never consumes protein products. Therefore, Tectonic must
research the prospective markets, the government policies and related
information from the World Bank Sources before undertaking any
significant action. Finally, the business must participate in social
networks. The social networks like Facebook and Twitter promotes the
business globally (Shenkar, 2004). The harnessing of the power of social
media gives a global touch to the business. Therefore, this business
intends to expand in all countries in both North and South America, some
parts of Europe and other English Speaking countries in Africa since
most of these areas can be accessed since they speak English and
restrictions on protein consumptions remains relatively low as compared
to other parts of the world such as Middle East.
The primary difference between the Tectonic Nutrition and other business
emanates from the fact that all the products within the company undergo
two years of trial testing, and are produced from natural products.
Other companies do not perform thorough testing for their products.
Furthermore, the products provide optimum energy levels required by the
body irrespective of whether one consumes other food products or not.
The choice for the business has been influenced by the viability of
protein within the 21st century. Protein acts as a source of
bodybuilding food to all people (Stix, 2004). The said products provide
alternative to traditional protein supplements. Having a background in
branding and design, the intended protein business must suffice in
United States.
O`Brien, R., & Philip, C. (2011). Amyloid Precursor Protein Processing
and Alzheimer`s Disease. Annual Review of Neuroscience 34(1), 185-204.
Serarols, C. (2008). The Process of Business Start-ups in the Internet:
A Multiple Case Study. International Journal of Technology Management
43(1/2/3), 142.
Shenkar, O. (2004). One More Time: International Business in a Global
Economy. Journal of International Business Studies 35(2), 161-71.
Stix, G. (2004). Supercharging Protein Manufacture. Scientific American
290(1), 32-33.

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